Aspirecy was approached by an entrepreneur with a vision to create a mobile app that would simplify the process of connecting users with local service providers—plumbers, electricians, beauty professionals, etc. we look at the pont of creating a seamless platform where users could easily find, book, and pay for services, while providers could manage appointments and payments in one place. Aspirecy took on the task of building the app from scratch and helping it scale to generate over N700,000 in monthly revenue within two months of launch
Hours delivered back to the business
increase in enquiries
Revenue generated daily
No of users
The Challenges
Launching a new app posed several challenges:
- Highly competitive market: There were already multiple platforms offering similar services, making it difficult for a new app to stand out.
- Low initial brand awareness: Since the app was brand new, it lacked a user base or any significant online presence.
- Efficient booking and payment systems: The app required a highly functional backend to ensure smooth operations between service providers and customers, including real-time booking confirmations and payment handling.
- Monetization strategy: The app needed a clear plan to generate revenue from both users and service providers.
What we do?
Our Approach to App Development and Launch
Mobile App Development We designed and developed the mobile app from the ground up, focusing on creating a user-friendly experience for both customers and service providers. Key features included:
- Intuitive UI/UX design: We created a clean, user-friendly interface that allowed users to quickly find and book services. The app featured simple navigation and minimal steps to complete bookings.
- Real-time booking and notification system: We developed a backend system that enabled service providers to manage their availability and bookings in real-time, ensuring smooth transactions for both sides.
- Payment integration: We integrated secure payment gateways that supported various payment methods, including credit cards, bank transfers, and mobile payments, ensuring convenience for users.
Pre-Launch Marketing and User Acquisition Even before the app’s launch, Aspirecy crafted a marketing strategy to build anticipation and attract users:
- Social media buzz: We launched a pre-launch campaign on Instagram and Facebook, using engaging content to build anticipation and gather early sign-ups.
- Influencer partnerships: We worked with local influencers to endorse the app, providing early access to create buzz and credibility.
- Referral campaigns: We introduced a referral program that encouraged users to invite their friends and earn discounts on future bookings, which helped drive early adoption.
Business Development and Monetization Strategy We developed multiple revenue streams to ensure the app’s financial success:
- Subscription model for service providers: We introduced a tiered subscription service, allowing service providers to pay for premium features such as better visibility, advanced booking tools, and priority placement in user searches.
- In-app promotions: Service providers could pay to run promotions on the app, targeting users based on location or service needs.
- Transaction fees: We set up a small commission on every successful booking, which provided a steady revenue stream from both free and premium users.
Post-Launch Growth and Scaling Once the app was live, We continued working on growth strategies:
- Targeted ads: We ran paid ad campaigns across digital platforms, targeting the app’s core user demographics—people looking for local services and service providers looking to expand their clientele.
- Partnerships with local businesses: We helped secure partnerships with complementary businesses (such as hardware stores and beauty supply shops) to promote the app and offer users exclusive discounts.
- Data-driven updates: We used user feedback and analytics to continually improve the app, adding features and addressing any issues as they arose.
The Results
- Monthly revenue exceeded 700,000 Naira, driven by subscription fees, transaction commissions, and paid promotions.
- Over 500 service providers signed up for the app’s premium subscription plan, benefiting from increased visibility and better tools for managing bookings.
- The app saw a 200% increase in downloads during the first three months, supported by targeted marketing and referral campaigns.
- Customer feedback was overwhelmingly positive, with average ratings reaching 4.8 stars across both Google Play
